Sydney’s Iconic Kings Cross Coca-Cola Sign Heads to Auction
  Resource:blouinartinfo   2016-08-31 15:18:44  

Coca-Cola has announced that it is auctioning off the letters from Sydney’s Kings Cross Coca-Cola billboard to raise money for local charity organization Wayside Chapel. The iconic neon sign, which has remained one of Sydney’s most famous landmarks since it was first installed in 1974, is set to be replaced this year by a more energy efficient electronic sign.

Each letter of the iconic sign’s classic Coca-Cola script will be auctioned separately on ebay with all proceeds going to the Wayside Chapel, which since 1964 has provided love, care, and support for people on and around the streets of Kings Cross and each year continues to help thousands of the most marginalized members of community gain access essential health, support, and related services.

“The Coca-Cola sign has been an iconic part of the Kings Cross skyline for more than 40 years,” said President of Coca-Cola South Pacific, Roberto Mercadé. “It’s one of Sydney’s most internationally recognisable landmarks and we knew we had to find a way to keep a part of the old sign alive. What better way than to help a great local charity like the Wayside Chapel in the process?,” he said.

The eBay auction at will run for five days from 8pm on Wednesday, September 7 until 8pm on Monday, September 12.

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