|Datebook: ‘100% Design’ at Olympia London|
|Resource:artinfo 2016-09-05 13:59:22|
“100% Design”, the UK’s largest design trade show will take place at Olympia, London, from September 21 - 24.
“100% Design” has partnered with the Design Museum for the 22nd edition of the fair. The show forms the commercial heart of London Design Festival, presenting leading national and international exhibitors with ideas, products and innovations for domestic and workplace environments, with a special focus on emerging brands. The show will attract more than 26,000 professional visitors with expected spending power exceeding £3.4 billion.
Highlighting the show’s focus on quality and inspiration, this year’s theme is ‘Experience’, which will be explored throughout the show with various installations, immersive experiences and sensory experiments. The visitors will be able to physically engage with the latest product innovations, establish new business relationships and network with design professionals.